Sarga Bodywork
Turning a Hawaiʻi-born massage technique into a worldwide movement.
When Sarga Bodywork first reached out to us, they had an online audience of 4,000 followers and a presence limited mostly to the Hawaiʻi, where their bodywork technique was created.
Our goal was to establish Sarga as the leading barefoot massage technique in the United States, then introduce it worldwide and build a global community in the process.
Community first.
Through research and feedback, we learned that freelance massage therapists often work alone. This can make learning a new massage technique online more challenging, with less accountability and feedback along the way.
Across every touchpoint, from web and email to social, we centered our strategy on creating an interconnected global community where students could lift each other up, celebrate each other’s wins and feel a sense of belonging.
As Sarga’s audience expanded into 15+ new countries, we evolved the platform to Shopify, supporting multiple currencies and translated content for each region.
A thriving global barefoot massage brand.
Sarga Bodywork grew from an audience of 4,000 followers to 25,000+ across Instagram and Facebook, with multiple posts reaching more than 1 million organic views.
Sarga officially launched in 15+ new countries and continues to expand daily. Even at scale, it remains grounded, personable and boutique, with a thriving global community that celebrates each other and their shared passion for the healing arts.
